The second annual Bourbon & Beyond festival makes its much-anticipated return to Champions Park in Louisville, KY, Saturday, September 22 and Sunday, September 23 with the perfect blend of bourbon, food & music not found anywhere else in the world. Festival producers Danny Wimmer Presents, culinary curator Edward Lee (The Mind of A Chef) and bourbon curator Fred Minnick have put together another incredible bourbon, music, and culinary lineup for the weekend. World-renowned musicians including Sting and Robert Plant And The Sensational Space Shifters, as well as superstars John Mayer, Lenny Kravitz, Counting Crows and David Byrne, lead the music lineup of more than 30 artists. Tom Colicchio, Stephanie Izard, Aarón Sánchez and Ray Garcia lead the culinary lineup of more than 20 chefs.
The world’s largest bourbon festival, Bourbon & Beyond is an annual celebration of the craftsmanship behind award-winning bourbons, master distillers, legendary musicians, world-class chefs, and an unforgettable showcase of the soul and spirit of Louisville, held during Bourbon Heritage Month. In its inaugural year in 2017, the festival attracted 50,000 people from all over the country, offering a series of onsite experiences, including bourbon and culinary workshops.
The festival’s centerpiece, the Big Bourbon Bar presented by Louisville Courier Journal, will feature more than two dozen bourbons selected by best-selling author and renowned bourbon authority Fred Minnick, Bourbon & Beyond‘s official bourbon curator. Acclaimed Louisville whiskey bar The Silver Dollar will operate The Hunter’s Club, where attendees can find vintage bourbons dating as far back as the 1930s, as well as contemporary collectibles — which last year included more than 50 rarities. The festival also announces the return of Fred Minnick’s Mini Bar presented by The Bourbon Women Association, which will showcase this year’s craft bourbon selections: Hartfield & Co., MB Roland, Old Pogue, Wadelyn Ranch and Wilderness Trail.
Bourbon & Beyond exclusive VIP packages, General Admission tickets, camping and hotel packages, as well as special event tickets go on sale Friday, April 20 at 12:00 PM EDT. Visit www.BourbonandBeyond.com for more details.
The current music lineup includes: Sting, John Mayer, Robert Plant And The Sensational Space Shifters, Lenny Kravitz, Counting Crows, David Byrne, Sheryl Crow, Brian Setzer’s Rockabilly Riot!, Kaleo, Gov’t Mule, Keb’ Mo’, Blackberry Smoke, JJ Grey & Mofro, Don Felder, The Record Company, Del McCoury Band, Joseph, Magpie Salute, Mindi Abair And The Boneshakers, Larkin Poe, The Last Bandoleros and Swimming With Bears.
Along with world-class musical performances happening throughout the weekend on the two main music stages, The Big Bourbon Bar will feature a bluegrass stage curated by the genre’s leading authority, The Bluegrass Situation, all weekend long. Artists performing include: The Travelin’ McCourys, Billy Strings, Michael Cleveland & Flamekeeper, Ben Sollee, River Whyless, and Lindsay Lou.
“The underlying theme of Bourbon & Beyond is a celebration of craftsmanship. I’ve asked our team to approach every aspect of this festival with the same handcrafted spirit that is used by all of the participating artisans. Each and every one of these distilleries, master distillers, musicians, and chefs have spent years mastering their craft. I am honored and humbled that they have agreed to participate in our second year,” says Danny Wimmer, founder of Danny Wimmer Presents.
Bourbon & Beyond has also announced its first official pre-show activities on Friday, September 21, including a Supper Club hosted by Tom Colicchio and Edward Lee, events at the Muhammad Ali Center, an exclusive behind-the-scenes look at local distilleries from Mint Julep Experiences, and bourbon educational sessions from Stave & Thief. Adds Wimmer, “Our plan is to continue to involve more and more of the community, in both Louisville and greater Kentucky. This state has so many treasures and my goal is to showcase them all. This year’s Friday night lineup is just a hint of what is to come.”
Bourbon & Beyond is part of DWP‘s previously announced 10-year plan to grow bourbon-related entertainment in Louisville, which includes Louder Than Life, a future country music festival and a spirits conference to be launched in 2020.
Bourbon & Beyond again welcomes The Daily Beast as the festival’s official media partner. Noah Rothbaum, the editor of the Daily Beast‘s “Half Full” section and co-host of its podcast Life Behind Bars, will be onsite at the festival capturing exclusive content throughout the weekend.
Bourbon & Beyond sponsors include: Angry Orchard, Bourbon Barrel Foods, Bourbon Women Association, Black Box Wines, Cooper & Thief, Fxck Cancer, GE Appliances, Glencairn, Jack Daniel’s Tennessee Whiskey, Kelvin Cooperage, Kentucky Bourbon Trail®, Kentucky Lottery, Kentucky Straight Ice, Lagunitas, Louisville Convention & Visitors Bureau, Louisville Water Company, MillerCoors, Mint Julep Experiences, Stave & Thief Society, Robert Mondavi Private Selection, Southern Comfort, SWFTCharge, Take Me Home, Tito’s Handmade Vodka, The Music Experience, and Uncle Nearest Whiskey, with more to be announced soon.
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